PRIVACY POLICY

Last updated: September 10, 2026

JEONG operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). JEONG is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or otherwise interact with the Services, or communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described below.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to an individual.

Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact details, including your name, billing address, shipping address, phone number and email address.
• Financial information, including payment information, transaction details, payment method and payment confirmation information.
• Account information, including your username, password, preferences and settings, where applicable.
• Transaction information, including products you view, add to your cart or purchase, as well as returns, refunds, exchanges or cancellations.
• Communications with us, including information you provide when contacting our customer support.
• Device information, including information about your device, browser, network connection, IP address and other online identifiers.
• Usage information, including information about how and when you interact with or navigate the Services.

PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

• Directly from you, including when you make a purchase, create an account, use the Services, subscribe to our communications or contact us.
• Automatically through the Services, including information collected from your device when you use our website and through cookies and similar technologies.
• From our service providers, including providers that enable technology, payment processing, order fulfillment, shipping, analytics and other services on our behalf.
• From our partners or other third parties, where permitted by applicable law.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing and Improving the Services

We use personal information to provide the Services, process payments, fulfill orders, arrange shipping, process returns and refunds, maintain customer accounts, remember preferences and provide customer support.

We may also use information to understand how customers interact with our store and to improve our products, Services and shopping experience.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to send marketing and promotional communications, including email communications, and to display advertising for our products or Services.

Where consent is required, we will use personal information for these purposes only where the appropriate consent has been obtained.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our communications.

Security and Fraud Prevention

We may use personal information to provide a secure shopping and payment experience and to detect, investigate and prevent fraudulent, illegal, malicious or otherwise unauthorized activity.

If you create an account, you are responsible for keeping your account credentials secure and should not share your password or other access details with anyone else.

Communicating With You

We use personal information to respond to questions, provide customer support, communicate information relating to your orders and maintain our relationship with you.

Legal Reasons

We may process personal information where necessary to comply with applicable laws, regulations or valid legal processes, respond to lawful requests from authorities, protect our legal rights, resolve disputes or enforce our Terms of Service and other policies.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose personal information to third parties for legitimate purposes and subject to this Privacy Policy.

This may include:

• Shopify, which provides the ecommerce infrastructure used to operate our store.
• Service providers and vendors that provide services on our behalf, including payment processing, IT services, analytics, customer support, cloud services, order fulfillment and shipping.
• Business and marketing partners that assist us with advertising and marketing, where permitted by applicable law.
• Third parties where you specifically direct, request or consent to the disclosure of information.
• Government authorities, regulators, courts or other parties where disclosure is required by applicable law or valid legal process.
• Parties involved in a potential business transaction, such as a merger, acquisition, restructuring or sale of the business or its assets.

We may also disclose information where reasonably necessary to protect JEONG, our customers, our Services or the rights and safety of others.

ORDER FULFILLMENT AND SHIPPING

To process and deliver your order, certain personal information may be shared with service providers involved in order fulfillment and shipping.

This may include information such as your name, shipping address, contact information and details necessary to prepare and deliver your order.

These service providers process information only as necessary to provide their services and in accordance with their respective privacy obligations.

RELATIONSHIP WITH SHOPIFY

Our store is hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services in order to provide and improve the ecommerce services that support our store.

Information submitted through our store may therefore be transmitted to and processed by Shopify and other service providers, including providers located in countries other than the country in which you reside.

Certain Shopify features may also use information obtained from your interactions with our store and other merchants using Shopify in order to provide and improve Shopify's services.

In circumstances where Shopify determines the purposes and means of processing personal information, Shopify is responsible for that processing and for handling applicable requests relating to that processing.

For more information, please refer to Shopify's Consumer Privacy Policy and Privacy Portal.

COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies and similar technologies to operate the website, remember your preferences, understand how visitors interact with the Services, improve functionality, provide analytics and, where permitted, support advertising and marketing activities.

Where required by applicable law, non-essential cookies and similar technologies will be used subject to your consent.

You may be able to manage certain privacy and cookie preferences through the privacy controls available on our website and through your browser settings.

Disabling certain cookies may affect the functionality or availability of some parts of the Services.

THIRD-PARTY WEBSITES AND LINKS

The Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that is not controlled by JEONG, you should review that website's privacy policy, security practices and terms.

We are not responsible for the privacy, security, accuracy or reliability of third-party websites or platforms.

The inclusion of a third-party link does not necessarily imply endorsement of that third party or its content.

CHILDREN'S DATA

The Services are not intended for children, and we do not knowingly collect personal information from children under the age at which they can legally consent to the processing of their personal information in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided us with personal information, please contact us so that we can take appropriate action.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.

SECURITY AND RETENTION OF YOUR INFORMATION

We use reasonable measures intended to protect personal information.

However, no security system or method of transmitting information over the internet can be guaranteed to be completely secure.

We therefore recommend that you do not send sensitive or confidential information through unsecured communication channels.

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide the Services, maintain appropriate business and transaction records, comply with legal obligations, resolve disputes and enforce agreements.

The specific retention period may vary depending on the type of information and applicable legal requirements.

YOUR RIGHTS AND CHOICES

Depending on where you live and subject to applicable law, you may have some or all of the following rights regarding your personal information:

• Right to access or know the personal information we hold about you.
• Right to correction of inaccurate or incomplete personal information.
• Right to deletion of personal information in certain circumstances.
• Right to portability, including receiving certain personal information in a portable format.
• Right to object to or restrict processing in certain circumstances.
• Right to withdraw consent where processing is based on your consent.
• Right to opt out of certain targeted advertising, sale or sharing of personal information, where applicable under local law.

These rights are not absolute and may be subject to exceptions provided by applicable law.

You may exercise applicable rights by contacting us at support@jeong-co.com or by using privacy controls made available through our Services.

We may need to verify your identity before processing certain requests where permitted or required by law.

We will not discriminate against you for exercising your applicable privacy rights.

EEA AND UK RESIDENTS

If you reside in the European Economic Area or United Kingdom, you may have additional rights under applicable data protection legislation.

These may include the right to access, rectify or erase personal information, restrict or object to certain processing, receive certain information in a portable format and withdraw consent where processing relies upon consent.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

You may also have the right to lodge a complaint with the competent data protection supervisory authority in your country.

MARKETING COMMUNICATIONS

If you subscribe to marketing communications from JEONG, you may unsubscribe at any time by using the unsubscribe option included in our marketing emails.

Opting out of marketing communications does not prevent us from sending non-promotional communications necessary to provide our Services, including order confirmations, shipping updates, customer service messages and other transactional communications.

INTERNATIONAL TRANSFERS

Your personal information may be transferred, stored or processed in countries other than the country in which you live.

Where personal information is transferred outside the European Economic Area or United Kingdom and applicable law requires additional safeguards, recognized transfer mechanisms may be used, such as the European Commission's Standard Contractual Clauses, UK-approved transfer mechanisms or another legally recognized safeguard.

COMPLAINTS

If you have a complaint regarding how we process your personal information, please contact us first so that we can review your concerns.

You can contact us at:

support@jeong-co.com

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, legal requirements or for other operational reasons.

When we update this Privacy Policy, we will publish the revised version on this website and update the "Last updated" date.

Where required by applicable law, we will provide additional notice of material changes.

CONTACT

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact:

JEONG
Email: support@jeong-co.com

For the purposes of applicable data protection laws, JEONG is the controller of personal information processed in connection with this store, except where another party, such as Shopify, acts as an independent controller for particular processing activities.